About Us

Mission Statement

Our purpose is to provide complete residential brokerage services, to the best of our abilities in all areas, in such a way as all persons with whom we interact remember us as fine human beings and highly skilled professionals.

History: Our Mission Statement was formulated in 1988, after the founders had been Realtors for 10 years. Real Options Realty was incorporated in 1991.

Application: “…to the best of our abilities in all areas…” has significant meaning for us. For example, in the area of searching the web for houses for sale in Santa Cruz County, doing our best means connecting you to the web source with almost all listings, not just our company’s listings, because that’s what you want.

How Real Options Realty visualizes your real estate transaction…

We believe that the job we do working for you will earn your referrals. While we are working as your Realtor, we perform as if all your friends and family were watching (and they usually are!). And after we complete your transaction, we expect that you will refer your friends and family to us- that you believe you’ll be doing them a favor by referring them to us. So to us, handling your transaction is a great responsibility with significant impact to our future business.

Real Options Realty’s strengths create real options for you…

Our team of Realtors is extremely experienced, highly ethical, and well respected in our community. We utilize technology well. These strengths give you the best options in finding properties for sale, or marketing your home.

• For buyers, we use software that searches the marketplace automatically, so when something comes on the market that you want to know about, you get the data right away. Contact us to learn more.
• For sellers, we market homes to Realtors as well as to the public. For example, we know which agents are more likely to work with buyers for your type of property. We target those agents. Contact us to learn more.

Our Vision of Real Options Realty…

We are a leading company for innovation and service. For example, this web site gives you access to the most information about homes for sale in Santa Cruz County.